CaribbeanReads participated in the Baltimore Book Festival in October. It was on the beautiful Inner Harbor in Baltimore, a promenade that attracts a lot of people, so in addition to people who came to the festival, there were many others just wandering by.
Many of these people stopped to take a look at the CaribbeanReads booth. We had a display put on by Zapped! author, Jewel Daniel. We invited children to make a model of the cell using candy. This drew a big crowd, but most of the people who stopped just to ask questions about the books were people with Caribbean roots. One elderly couple drifted near the booth and as they moved away I overheard the woman say:
“Oh, those are books for people who want their children to go to the beach.”
“These are books for people who would like to expose their kids to Caribbean culture,” I retorted. Perhaps not the most professional approach, but my aim is to educate.
She kept walking.
I wish that I could convince myself that her attitude was a minority one, but the evidence did not bear this out. People who took our cards and flyers were sure to promise to pass the information on to their Caribbean contacts. Why not to their American, European, African, and Asian friends? I really hope that our customers can break the mold, share Caribbean books with their non-Caribbean friends and bring a little Caribbean warmth into the lives of the rest of the world.